LES MILLS SUPPORTS DANCE4LIFE WITH BODYJAM™
Les Mills is backing a worldwide campaign against HIV/Aids through its dance-based group fitness program, BODYJAM™. Les Mills has linked the program to the Dance4Life awareness and fund-raising campaign.
Research Proves Power Of Group Fitness
An independent survey has confirmed the power of group fitness to drive gym attendance among members - and provided further evidence of its capacity to increase club profitability.
Les Mills Passes 10,000 Club Milestone
Les Mills International has reached the milestone total of 10,000 fitness clubs licensed to use its group exercise-to-music programs.
Les Mills Appoints Penultimate US Distributor
Les Mills has appointed Les Mills Northeast as a new regional distributor for its group fitness programs in the USA. Effective from July 1, 2006, Les Mills Northeast will manage the distribution of the programs in Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island and Vermont.
BODYPUMP In Expert Hands
BODYPUMP™ will enter its next growth phase in the hands of a Les Mills team with expertise in every facet of exercise science and new generation group fitness. Advising the team at every stage will be the program’s creator, Phillip Mills, while Dr Jackie Mills will also have oversight in her role as Creative Director for Les Mills.
Les Mills Baltic Appointed Distributor For Norway
Les Mills International (LMI) has appointed its subsidiary company, Les Mills Baltic, as the new distributor for its group fitness programs in Norway. The change has been agreed with the current distributor, Fitness to Perfection, and will take effect from 1 June, 2006.
Les Mills Appoints Fourth US Distributor
Les Mills has appointed Les Mills South Central as a new regional distributor for its group fitness programs in the USA. With effect from May 1, 2006, Les Mills South Central will manage the distribution of Les Mills group fitness programs in Alabama, Arkansas, Colorado, Kentucky, Louisiana, Mississippi, Montana, New Mexico, Oklahoma, Tennessee, Texas and Wyoming.
Les Mills Appoints Third US Regional Distributor
Les Mills has appointed Les Mills Midwest as the third regional distributor for its group fitness programs in the USA. Les Mills Midwest is owned and operated by SCW Fitness Education, headed by Sara Kooperman. With effect from April 1, 2006, Les Mills Midwest will manage the distribution of Les Mills group fitness programs in Illinois, Indiana, Iowa, Michigan, Missouri, Minnesota, Ohio, Kansas, Nebraska, North Dakota, South Dakota and Wisconsin.
Phillip Mills Appointed Judge For 2006 Ernst And Young World Entrepreneur Of The Year Award
Group fitness program creator and health club owner Phillip Mills has been appointed to the judging panel of the prestigious 2006 Ernst & Young World Entrepreneur of the Year Award. Mills is the owner of nine clubs in New Zealand and is the founder of Les Mills International Ltd, which distributes its seven group fitness programs to nearly 10,000 fitness clubs in 55 countries.
Les Mills Appoints Italian Distributor
Les Mills International is pleased to announce the appointment of Les Mills Italy (Les Mills Italia) as the new regional distributor for its group fitness programs in Italy and the Italian-speaking Swiss canton, Ticino. Based in Ceva, near Turin, Les Mills Italia is owned by Italian Roberto Zabetta and is responsible for all aspects of program distribution, including club licensing and marketing, intellectual property protection, customer service and instructor training and certification.