LES MILLS INTERNATIONAL ANNOUNCES LAUNCH OF CHINA OFFICE
Les Mills International is pleased to announce that from 1 June 2014 it will become the direct distributor of LES MILLS™ fitness programs across China.
LES MILLS ON A MISSION TO GET YOUNG PEOPLE MOVING
New series of movement-based classes brings the benefits of an active lifestyle to young people worldwide
LES MILLS SMARTSTEP™ and SMARTBAR™ secure prestigious design awards
Les Mills’ equipment innovations have scored big at the prestigious New Zealand Best Design Awards. The LES MILLS SMARTSTEP™ picked up the Gold Pin for Best Consumer Product Design and the highly-coveted Purple Pin, while the Les Mills SMARTBAR™ secured the New Zealand Best Effect Design Award
REEBOK AND LES MILLS JOIN FORCES TO REINVIGORATE THE STUDIO FITNESS INDUSTRY
ALLIANCE BETWEEN TWO GLOBAL BRANDS PROMISES TO REVOLUTIONIZE GROUP FITNESS
TVNZ NZ Marketing Awards- Les Mills lifting the bar with export excellence
The success of the Les Mills SMARTBAR™ has continued as the innovative weights system picked up yet another award, this time at the TVNZ New Zealand Marketing Awards.
SHREWD INNOVATIONS ON SHOW WITH LES MILLS SMARTSTEP™
Increased effectiveness and workout safety; storage requirements shaved by 20%
Major challenges and opportunities facing our industry - Les Mills Insights from IHRSA
IHRSA Las Vegas was an outstanding event and we loved catching up with friends, old and new. Here’s a summary of the big issues we heard at the convention that reflect the challenges facing the 16,000 clubs we partner with:
THE COMPLETE LES MILLS GRIT™ SERIES: HIIT LIKE NO OTHER
Prepare to seriously up the intensity of your exercise regime, LES MILLS GRIT™ Cardio is here.
CREATING A FITTER PLANET: LES MILLS GROUP EXERCISE LAUNCHES IN MALTA
Every week three and a half million people lose themselves in the exhilaration of one of the thousands of LES MILLS™ classes that are taught in 14,500 fitness facilities in 80 countries around the world.
BODYSTEP™ GOES ATHLETIC; TAKES STRIDES IN INTENSITY
190,000 BODYSTEP™ workouts were completed last week. It’s an impressive figure, but Les Mills thinks that it can grow it to half a million people stepping by 2015 with the introduction of BODYSTEP™ Athletic – a higher intensity step program that will test aficionados and garner interest from exercisers who have traditionally been put off by the fancy footwork of BODYSTEP™.