WORLD GYM SELECTS LES MILLS INTERNATIONAL AS GLOBAL GROUP FITNESS VENDOR20 Aug 2013 San Francisco, CA (August 20, 2013) – Les Mills, the world's largest provider of group training programs, today announced that it has been selected as World Gym International’s Approved Global Vendor for group fitness and small team training for all 180 World Gym locations around the globe (except for Canada).
“The World Gym Approved Vendor Program is critical to the success of each Franchisee because it ensures that all World Gym facilities have seamless access to the best resources available from industry leading vendors,” says Bill Windscheif, Operations Director for World Gym International. “By selecting Les Mills as our Approved Vendor for Group Fitness, our Franchisees can now choose from 10 high quality group fitness and three small team training programs and can utilize the expertise offered by Les Mills business consultants to offer the group exercise programs that meet their Members’ specific needs.”
“Les Mills is at the forefront of creating some of the most exciting group exercise programs available,” says Guy Cammilleri, Managing Director for World Gym International. “We are excited to make their expertise available to our Franchisees around the world. These programs are new tools at the Franchisee’s disposal to encourage return visits from their Members.”
"Les Mills International is excited about our new partnership with World Gym, a global iconic fitness brand, who share the same commitment as Les Mills to developing a fitter planet,” says Dave Simmons, VP of Global Markets for Les Mills International. “As an innovative organization, World Gym acknowledges the value of offering Les Mills’ integrated group fitness and small team training programs to their club members. We are confident that this partnership will result in a world class experience for World Gym members and deliver great value for the clubs. We look forward to getting to know the global World Gym family and finding the right Les Mills solutions to meet their needs."
World Gym and Les Mills are working together to ensure that all World Gym Franchisees are educated about the array of services available to them through the partnership with Les Mills, including access to comprehensive instructor recruitment and training strategies, access to leading group fitness management systems and extensive marketing support. Les Mills has become a Gold Level Sponsor of the 2013 World Gym International Convention – September 29 to October 2 at the Mirage Resort & Casino in Las Vegas, NV. During the Convention, Les Mills will conduct early morning group exercise sessions, host seminars and meet with World Gym Franchisees to answer questions about Les Mills programming.
Les Mills turns group exercise into a profit center for health clubs and ensures a rewarding, successful fitness experience for consumers every time. Les Mills programming delivers a powerful fitness experience that makes people want to exercise and which acts as a key Member acquisition and retention tool for successful club owners. Independent research shows that Members who attend Les Mills classes come to their club at least two times more each week than those who don’t and 94% are likely to refer a friend.
About World Gym - The iconic World Gym brand was founded in 1976 by Joe Gold during the glory days of “Muscle Beach” in Venice, CA when serious fitness collided with the world of Hollywood celebrities. Since then, World Gym has evolved into an internationally recognized brand that has captured the imagination of fitness lovers around the globe. Focused on the mantra “Seriously Fun Fitness”, World Gym is dedicated to creating the ultimate workout destinations across the globe. With its headquarters located in sunny southern California, World Gym currently has over 180 franchised locations in 14 countries, including Australia, Brazil, Canada, Costa Rica, El Salvador, Cayman Islands, Czech Republic, Guatemala, India, Russia, Saudi Arabia, South Korea, Taiwan, and the United States. To learn more about World Gym and franchise opportunities with this storied brand, please visit worldgym.com.
About Les Mills - Les Mills International is the creator of 13 global group training programs, including BODYPUMP™ (weights), BODYCOMBAT™ (martial arts) RPM™ (indoor cycling), and its recent LES MILLS GRIT™ Series. Millions of participants every week build their fitness in a LES MILLS™ class, held across 80 countries in 15,192 licensed gyms around the world. Independent research shows that those attending LES MILLS™ classes come to their club at least two times more each week than others and 94% are likely to refer a friend. For more information on LES MILLS GRIT™ Series, visit www.getlesmillsgrit.com. For more information about Les Mills, visit www.lesmills.com.
(Les Mills International)
US Communications Manager
Les Mills International
(World Gym International)
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